Happy baby that sleeps well

Sage Wisdom Meets Sage Remedies

At Sage Baby Co., we make gentle and effective natural oils that provide safe support for baby’s sleep, congestion, and gas relief. Rooted in proven formulas and generational wisdom, we make ancient remedies convenient through easy no mess roll-on packaging designed for the rhythms of modern parenting.

Our products form the first step of the foundation of our brand: the Two-Step Sage Method. Combine our oils with our illustrated and research-backed Sage Guide to Baby Massage for a complete and efficient system that actually works for you and baby.

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Hing Thing

A natural roll-on oil for infant gas relief, powered by hero ingredient hing (asafoetida).

Deep Sleep

A calming massage oil designed to relax infants and promote better sleep.

Breathe Easy

A gentle, natural decongestant roll-on oil that supports easier breathing for stuffy little noses.

The Two-Step Sage Method

The Two-Step Sage Method supercharges our products by combining our specially formulated oils with specific proven massage techniques. These massage positions have been tested by generations of caregivers and even backed by western research methods. Using our Two-Step Sage Method instead of just oils alone increases efficacy, amplifies results, and creates a complete system that actually works.

We’ve illustrated it, made easy to follow instructions, and kept it short. Try our 10 minute massage version of the Sage Guide to Baby Massage for better sleep and gentle relief today.

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Comfort and Confidence in Every Drop

Easy on baby, easy on you. Sage Baby Co. is founded by two moms who have been there and seen (too?) much. When our first kids were born within a month of each other, we were bleary eyed new parents in search of easy to follow remedies that would actually work. We were so concerned with ingredients, spending hours and hours researching, seeking the elusive combination of clean, safe, and effective. Then there were the laborious and time consuming home-made options we wanted to try for our babies, but between feeding, obsessively googling, and (not) sleeping, we couldn’t always. Note to self: add “quick” but not “unnecessarily invasive” to the list. That’s how Sage Baby Co. was born, alongside our two new baby boys.

We know the only relief solutions we repeatedly turn to are the ones that are easy for baby and you. We have crafted soothing remedies inspired by the ancient and detailed wisdom of traditional Indian medicine (Ayurveda) while also focusing on the ease of use and convenience we crave as modern day caretakers. Each Sage Baby Co. formulation comes in easy to use, no mess packaging with certified research-backed ingredients you can trust. 

With a deep commitment to transparency, safety, and community, we aim to set a new standard for baby care—one rooted in trust, backed by tradition, and built to support families in a more conscious way. Try our 2 Step Sage Method today and send us your feedback!

Clean Ingredients. No Compromises.

Ayurveda-Inspired Formulas

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100% Natural Ingredients

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Paraben & Sulfate Free

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Preservative Free

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Artificial Fragrance Free

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Artificial Color Free

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Cruelty Free

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Non-GMO

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From One Parent to Another

“I was skeptical about natural remedies but after reading about the harms of Vick’s vapor rub, I’ve been on the hunt for an alternative. This oil has truly been a lifesaver with my baby's cough and cold. I rubbed some on her chest and back and put a little drop on her clothing too. Within ten minutes of using it, I noticed she was breathing more easily, and also woke up less during the night. It's now a staple for any sniffles —so gentle, and it actually works.”

— Rachel M., first-time mom

“Hing Thing is incredible. It’s the only thing that works unlike other drops or more invasive gas relief methods for babies - my baby pooped an almost adult size poop after rubbing this on his belly! Sage Baby Co. has become my go-to for all the little discomforts of babyhood after using the Hing Thing gas relief. I also love the no-mess roller for the oil which made it really easy to travel with. I love that Sage Baby only uses clean, natural, and gentle ingredients. I feel so much more confident reaching for this than anything else.”

— Jasmine K., mom of two

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Discover Our Blog: The Wise Sage

Helpful tips, rituals, and insights rooted in ancient traditions, designed for modern parenting.