Sage Wisdom Meets Sage Remedies
At Sage Baby Co., we make gentle and effective natural baby care products that provide safe support for sleep, congestion, and gas relief. Rooted in proven formulas and generational wisdom, we make ancient remedies convenient through easy no mess roll-on packaging made for the rhythms of modern parenting.
Try our Two-Step Sage Method by combining our products with the research backed Sage Guide to Baby Massage for greater efficacy and results.
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Hing Thing
A natural roll-on oil for infant gas relief, powered by hero ingredient hing (asafoetida).
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Gentle calming ingredients for effective digestive support
Helps to reduce gas, relieve tummy aches, promote digestion and ease colic symptoms
Deeply penetrating oils carry powerful ingredients to provide natural relief
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Castor Seed Oil, Olive Oil, Rock Salt, Fennel Oil, Asafoetida, Carom Oil, Ginger Oil
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Apply generously in circular motions around baby’s belly button. Massage the oil in gently, in a clockwise motion. Re-apply generously as needed. See our Sage Guide to Baby Massage for recommended massage positions to be used alongside the oil as part of our proven Two-Step Sage Method for greater relief and efficacy.
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May contain allergens, see ingredient details - patch test recommended. Best to store in a cool, dry place away from direct sunlight. For external use only - keep the roller away from children’s mouths and eyes.
Deep Sleep
A calming massage oil designed to relax infants and promote better sleep.
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Calming and soothing ingredients shown to relax baby’s nervous systems and prepare them for better sleep
Nourishing ingredients deeply moisturize sensitive skin and contain anti-fungal, anti-bacterial and anti-inflammatory properties
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Sunflower Seed Oil, Sesame Seed Oil, Mustard Seed Oil, Lavender Oil, Clarified Butter, Almond Oil, Wheatgerm Oil, Balashwagandha Oil, Olive Oil, Geranium Flower Oil
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Apply oil generously all over the body. Massage in with gentle strokes and stretching and see our Sage Guide to Baby Massage for recommended massage positions to be used alongside the oil as part of our proven Two-Step Sage Method for greater relaxation and efficacy. Leave oil on skin overnight for best sleep results. It’s best to wait some time after feeding to massage baby or place baby on belly. Make sure to follow their cues around discomfort or distress.
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May contain allergens, see ingredient details - patch test recommended. Best to store in a cool, dry place away from direct sunlight. For external use only.
Breathe Easy
A gentle, natural decongestant roll-on oil that supports easier breathing for stuffy little noses.
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Help support clear, comfortable breathing for babies, especially during stuffy noses or seasonal change
Can ease mild congestion, promote relaxation, making it easier to breathe and rest
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Sunflower Seed Oil, Olive Oil, Sesame Seed Oil, Orange Peel Oil, Holy Basil Oil, Carom Oil, Chamomile Oil, Ginger Oil, Eucalyptus Leaf Oil, Cinnamon Bark Oil, Vitamin-E, Clove Oil
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Apply oil directly on the chest and back. Massage in the oil with gentle strokes. For extra sensitive skin, apply to clothing near the nose, chest, or sleeves. See our Sage Guide to Baby Massage for recommended massage positions to be used alongside the oil as part of our proven Two-Step Sage Method for greater relief and efficacy.
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Recommended for 3+ months. May contain allergens, see ingredient details - patch test recommended. Best to store in a cool, dry place away from direct sunlight. For external use only - keep the roller away from children’s mouths and eyes.
The Two-Step Sage Method
The Two-Step Sage Method is a way to supercharge our products by combining our specially formulated oils with specific massage techniques. These massage techniques have been tested by generations of caregivers and even backed by western research methods. Using our Two-Step Sage Method increases efficacy of the products in addition to delivering numerous other benefits.
Easy on baby, easy on you. Sage Baby Co. is founded by two moms who have been there and seen (too?) much! We know the only relief solutions we repeatedly turn to are the ones that are easy for baby and you. We have crafted soothing remedies inspired by the ancient and detailed wisdom of traditional Indian medicine (Ayurveda) while also focusing on the ease of use and convenience we crave as modern day bleary-eyed caretakers. Each Sage Baby Co. formulation comes in easy to use, no mess packaging with certified research-backed ingredients you can trust.
With a deep commitment to transparency, safety, and community, we aim to set a new standard for baby care—one rooted in trust, backed by tradition, and built to support families in a more conscious way. Try our 2 Step Sage Method today and send us your feedback!
Comfort and Confidence in Every Drop

Clean Ingredients. No Compromises.
Ayurveda-Inspired Formulas
100% Natural Ingredients
Paraben & Sulfate Free
Preservative Free
Artificial Fragrance Free
Artificial Color Free
Cruelty Free
Non-GMO
From One Parent to Another
“I was skeptical about natural remedies but after reading about the harms of Vick’s vapor rub, I’ve been on the hunt for an alternative. This oil has truly been a lifesaver with my baby's cough and cold. I rubbed some on her chest and back and put a little drop on her clothing too. Within ten minutes of using it, I noticed she was breathing more easily, and also woke up less during the night. It's now a staple for any sniffles —so gentle, and it actually works.”
— Rachel M., first-time mom
“Hing Thing is incredible. It’s the only thing that works unlike other drops or more invasive gas relief methods for babies - my baby pooped an almost adult size poop after rubbing this on his belly! Sage Baby Co. has become my go-to for all the little discomforts of babyhood after using the Hing Thing gas relief. I also love the no-mess roller for the oil which made it really easy to travel with. I love that Sage Baby only uses clean, natural, and gentle ingredients. I feel so much more confident reaching for this than anything else.”
— Jasmine K., mom of two
FAQs
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Each ingredient was carefully selected based on time-tested authentic traditional medicine Ayurvedic recipes and further informed by published scientific research on their benefits and side effects. Each ingredient serves a very specific purpose with zero harmful fillers, fragrances, or synthetic included.
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We have designed these products to be used and beneficial for infants of all ages - even adults! We note, in an abundance of caution, that our Breathe Easy product is best used on infants older than 3 months, given their developing respiratory system.
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These products are designed and packaged in the United States after having been manufactured in India with authentically and diligently sourced ingredients coming from the very home of Ayurveda itself.
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Sage Baby Co. values trust and transparency above all. Though it is not required (unfortunately US legislation in this area is very lax!), we have received FDA approval and additional certification from from the Ministry of Ayush, in the Indian Governement. Additionally, the ingredients included are traditionally farmed with pesticide free with regenerative soil practices from reputable producers. Sourcing clean and trustworthy ingredients is always one of our top priorities.
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We highly recommend that baby massage is paired with our products to complete our proven Two-Step Sage Method. The combination of our oils and the massage techniques illustrated in our Sage Guide to Baby Massage are proven to have innumerable benefits and make the oils themselves even more effective. Our easy to follow massage guide is available on our website.